Entertainment Management is a relatively new specialty in the field of Business Management and Administration. As the global culture expands and advances, people find more time and money to spend on leisure activities, such as going to films, live sporting and music events, museums, art shows and investing in home entertainment technology.
As the need for talented industry professionals grows, so does the need for business professionals to manage the legal and monetary obligations between talent and corporations seeking to hire them.
Entertainment Managers negotiate contracts, create, develop and implement campaign strategies, plan events, write grants and proposals to raise money, brainstorm new ideas, recruit participants and engage in countless other tasks in promotion the brand of a company or securing work for an artist.
Degrees in Arts and Entertainment Management are given as Bachelor of Arts, Bachelors of Business Administration and Masters of Business Administration. Coursework includes traditional business administration classes like accounting, marketing, management and information systems. Specialized classes include managing arts & entertainment organizations, venue operations, entertainment and copyright law and economics of arts & entertainment.
How do you know if you have what it takes to be a successful Entertainment Manager? If you have a passion for business and arts, enjoy teamwork, have strong communication, organization and time management skills you’ll probably find your work in the entertainment industry to be new found bliss. A good understanding of psychology, leadership skills and being an idea person are also qualities of an ideal Arts & Entertainment degree candidate.
Many Entertainment Management programs provide internship and networking opportunities for students as they transition into the working world. Career paths for this degree include Talent Agent, Entertainment Representative, Entertainment Correspondent, Publicist, Facility Manager and Advertising & Promotions Manager. Film and Television Undergrad students are highly encouraged to pursue an MBA in Entertainment and Arts management to better balance the business side of the industry with their creative training.
Notable colleges for Entertainment Arts Management Programs include USC Anneberg School of Communication and Journalism, Cal State University Long Beach (offers a dual MBA/MFA), New York University Tisch School of the Arts (also offers a dual MBA/MFA), Carnegie Mellon University, and University of California, Berkeley Hass School of Business Management.
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